Barebones
CLIENT
Barebones
ROLE
Senior Visual Designer
In-house
Re-branding
Digital
Advertising
Print
Email Design
Social Media
Shopify
Website Design
UX
Packaging
Barebones was founded on a simple promise to elevate life outdoors. The company develops products founded on utility and perfected by design, supporting unbridled inspiration, creation, and fulfillment of elevated outdoor experiences. Focusing on quality, durability, features, and design, Barebones products are about building relationships and connecting to community through food, nature, and the primal pull of the fire.
In this position, I designed and produced work across multiple mediums for both consumers and b2b audiences: website, print, digital, and online marketing. Art directed and styled product photoshoots. Worked closely with the copywriter to strategically present Barebones brand’s image, product details, and story in a way that resonated with the defined consumer niche.
EMAIL DESIGN
Over 250+ emails
Designed and developed marketing emails for Barebones. This included automated welcome emails, sale emails, new product emails, story-driven emails, and more.
See below for a snapshot of some emails designed.
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SHOPIFY
Brought Barebones onto Shopify platform in February 2019. Over-saw site design across all pages and devices. Added custom CSS and consulted on Apps to achieve a specific look, feel, and functionality.
PRINT CATALOG
60 pages
Layout and design of Barebones Spring 2018 catalog, featuring over 30 products across 60 pages. Barebone's intention is to inspire a desire to consciously engage with nature. This catalog is a unique blend of stories and lifestyle images to showcase the Barebones experience that their products provide.
STORE-FRONT WINDOW DECALS
Barebones had a retail-store space adjacent to the office. Tasked with designing signage for the exterior of the store space which was named Gather. The intention of the space was to be used not only as a store, but a place for classes and workshops.
PRODUCT PHOTOGRAPHY + PHOTOSHOOT DIRECTION
Shot both on white and lifestyle product imagery for website, social media, sales assets and blog. Onsite at product photoshoot to style and direct photographer. Not primary photographer, but used when-needed.
