Victoria’s

Secret

ROLE

Senior Digital Designer
2021 – Present
Remote/Full-Time/In-House

Overview

App Design
Website Design
Email Design
Art Direction for Sale Campaigns

At Victoria’s Secret, I support a range of digital channels, including the app, website, and email, with a primary focus on the Victoria’s Secret App—a top 100 shopping app in the iOS App Store.

My role is centered on maintaining and evolving the app’s user experience across its Home, Shop, Bra, and Offers tabs. My approach is rooted in UX best practices, ensuring that designs not only align with brand aesthetics but also enhance usability, accessibility, and overall customer engagement.

In my time working on the VS App, I have developed comprehensive style guides and reusable design components to ensure consistency and efficiency across all of the app’s digital touchpoints. Additionally, I have streamlined the process for executing daily updates, allowing us to adapt quickly to everchanging business needs.

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Victoria's Secret is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care. Victoria’s Secret strives to provide the best products to help women express their confidence, sexiness and power, and uses the brand’s platform to celebrate the extraordinary diversity of women’s experiences.

Over 3 years of daily design updates for the Victoria’s Secret app.

App Design
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The primary digital channel I support at Victoria’s Secret is their mobile App. My role is centered on maintaining and evolving the app’s user experience across its Home, Shop, Bra, and Offers tabs.

Owner and creator of the app style guide and built design components to ensure cohesion with daily updates.

Pre-season floorset design and presentation to leaders.

Seasonal updates of App Store screens

Designed the primary app icon for the Victoria’s Secret App, along with seasonal holiday updates.

APP PROCESS OPTIMIZATION

Developed a structured weekly template to streamline workflow and enhance efficiency. This template served as the foundation for designing and organizing the app’s daily layouts, ensuring consistency and clarity. Links were used to comment and collect feedback from Cross-functional partners to ensure alignment with business objectives and maintain a seamless user experience.

EMPTY DESIGN TEMPLATE

FILLED OUT DESIGN TEMPLATE

WEbsite Design
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Designed collection-specific landing pages for both mobile and desktop, ensuring a seamless and engaging user experience across devices. Led art direction and concept development for various promotional Victoria’s Secret sales campaigns, crafting visuals that resonated across all digital channels.